Study Communications on the Coast of Maine
Do you have a talent for crafting a message, selling an idea, or telling an interesting story? 51°µÍøâ€™s Bachelor of Arts in Communications and Media Arts cultivates professional and personal communications skills in a supportive, student-focused environment. In addition to studying the traditional communications disciplines, such as marketing, public relations, global communications, journalism, and business communications, you will develop highly marketable skills in digital media production — so you’ll be prepared to engage 21st-century audiences through multiple media platforms.
Why 51°µÍø for Your B.A. in Communications and Media Arts
Located on our oceanfront Biddeford Campus, an idyllic setting for undergraduate study, the Communications and Media Arts major offers small class sizes and close working relationships with peers and faculty. We emphasize the practical application of skills, acquired through doing and creating, that will put you a cut above others in the industry.
- Focus on digital media production/media writing and marketing/advertising
- Hands-on training with the latest tools and technologies of the field
- Broad coverage of the classic communications disciplines
- Introduction to the history and ethics of the communications industry
- Intriguing internships to polish your skills – and your resume

Career Paths for Communications and Media Arts Majors
In addition to the oral and written communication skills that are the cornerstone of this major, you will acquire technical mastery of the tools of the trade and an ability to think critically as you explore the different perspectives of your audiences. Combined with your internship experiences, these skill sets will help you become an expert storyteller and will fully prepare you for a highly successful career in the communications field.
Our graduates have pursued many fulfilling professions, including:
- Filmmaker
- Public Relations Professional
- Blogger
- Journalist
- Videographer
- Marketing Professional
- Video Editor
- TV Studio Manager
- Screenwriter
Career Advising for B.A. in Communications and Media Arts Students
Whether you have a specific career goal in mind or a vague idea of the field that interests you, Career Advising is here to help you plan your next step.
Tour the Art and Design Media Facilities
Explore Art Studio Spaces With 51°µÍø Students Johnna and Will
Learn about the different studio spaces along with the ceramics, printmaking, and digital photography lab in the Creative and Fine Arts facility.
B.A. in Communications and Media Arts Courses
The following are some examples of the exciting courses that you can take in the Communications and Media Arts major:
- Understanding Mass Media
- Digital Video Production
- Communication Law and Regulation
- Marketing
- Writing for the Screen
- Global Communications
- Topics in Digital Storytelling
Curriculum
Nor’easter Core Requirements | Credits |
---|---|
Total Credits | 40 |
Program Required Courses | Credits |
---|---|
ART 230 – Graphic Design | 3 |
CMM 110 – Intro to Communications | 3 |
CMM 122 – Oral Communication or SPC 100 – Effective Public Speaking | 3 |
CMM 210 – Understanding Media | 3 |
CMM 320 – Intercultural Communication or CMM 416 – Global Communication | 3 |
CMM 430 – Internship in Communication | 3 |
LIL 120 – Introductory Arts and Humanities Seminar* or open elective | 3 |
LIL 420 – Arts & Humanities Capstone | 3 |
One (1) Communications and Media Arts Concentration (see below) | 12 |
Three (3) credits of program-specific electives from List A (see below) | 3 |
Six (6) credits of program-specific electives from List A or List B (see below) | 6 |
Total Credits | 45 |
Open Elective Courses (as needed to reach 120 credits) | Variable |
Minimum Total Required Credits | 120 |
---|
*LIL 120 - Introductory Arts and Humanities Seminar is a required course for new, first-year students in the School of Arts and Humanities.
Communications and Media Arts Concentration options
Sports Media Concentration
Select three (3) of the following: | Credits |
---|---|
CMM 215 – Video Field Production or CMM 216 – Sports Field Production | 3 |
CMM 310 – DV Studio I | 3 |
CMM 311 – Digital Video Production | 3 |
WRT 214 – Creative Writing | 3 |
Total Credits | 9 |
Select one (1) of the following: | Credits |
---|---|
CMM 216 – Sports Field Production | 3 |
CMM 290 – Intro to Broadcast Media Writ | 3 |
CMM 310 – DV Studio I | 3 |
CMM 405 – DV Studio II | 3 |
Total Credits | 3 |
Minimum Total Required Concentration Credits | 12 |
---|
Digital Video Production Concentration
Select three (3) of the following: | Credits |
---|---|
CMM 300 – Documentary Video | 3 |
CMM 310 – DV Studio I | 3 |
CMM 311 – Digital Video Production | 3 |
WRT 214 – Creative Writing | 3 |
Total Credits | 9 |
Select one (1) of the following: | Credits |
---|---|
CMM 216 – Sports Field Production | 3 |
CMM 290 – Intro to Broadcast Media Writ | 3 |
CMM 310 – DV Studio I | 3 |
CMM 405 – DV Studio II | 3 |
Total Credits | 3 |
Minimum Total Required Concentration Credits | 12 |
---|
Reporting and Public Relations Concentration
Select three (3) of the following: | Credits |
---|---|
CMM 211 – Introduction to Journalism | 3 |
CMM 220 – Organizational Communication or WRT 233 – Professional and Technical Communication | 3 |
CMM 290 – Intro to Broadcast Media Writing | 3 |
CMM 305 – Public Relations in the Digital Age | 3 |
Total Credits | 9 |
Select one (1) of the following | Credits |
---|---|
BUMK 200 – Marketing | 3 |
WRT 214 – Creative Writing | 3 |
CMM 415 – Sports Reporting and Writing | 3 |
SLM 225 – Sport and Recreation Marketing | 3 |
Total Credits | 3 |
Minimum Total Required Concentration Credits | 12 |
---|
Program-Specific Elective Options
List A Electives | Credits |
---|---|
CMM 115 – Media Production Fundamentals | 3 |
CMM 130 – Media Literacy | 3 |
CMM 135 – Evolution of Television | 3 |
CMM 170 – Evolution of Documentary Film | 3 |
CMM 201 – Digital Media & Software Tools | 3 |
CMM 211 – Introduction to Journalism | 3 |
CMM 220 – Organizational Communication | 3 |
CMM 225 – Topics in Digital Storytelling | 3 |
CMM 240 – Social Media: Theory & Practice | 3 |
CMM 290 – Intro to Broadcast Media Writ | 3 |
CMM 300 – Documentary Video | 3 |
CMM 305 – Public Relations in the Digital Age | 3 |
CMM 311 – Digital Video Production | 3 |
CMM 315 – Narrative Production III | 3 |
CMM 340 – Women and Film | 3 |
CMM 410 – Writing for the Screen | 3 |
CMM 411 – Communication Law & Regulation | 3 |
CMM 415 – Sports Reporting and Writing | 3 |
CMM 420 – Senior Project | 3 |
WRT 233 – Professional and Technical Communication | 3 |
WRT 304 – Read & Write in Digital Env | 3 |
WRT 317 – Proposal and Grant Writing | 3 |
List B Electives | Credits |
---|---|
ART 105 – Elements of Acting | 3 |
ART 106 – Two-Dimensional Design | 3 |
ART 111 – Scientific Illustration | 3 |
ART 214 – Color Digital Photography | 3 |
ART 234 – Digital Animation | 3 |
BUMK 200 – Marketing | 3 |
BUMK 310 – Advertising | 3 |
ENG 140 – Indigenous Film and Literature | 3 |
ENV 321 – Env Comm: Expert Prac Eco | 3 |
HIS 150 – Telling Tales of the Past | 3 |
HIS 295 – Medicine and the Media | 3 |
SLM 160 – Introduction to Sport Leadership and Management | 3 |
Please note: While some courses can fulfill both core and program requirements, the credits earned do not count twice towards the minimum total required credits for the degree.
Honors Program
We offer qualified students the option of graduating with Honors. This includes significant scholarly, creative, or experiential activity under the direction of a faculty member. Interested students should consult with their advisor.
Learn about 51°µÍøâ€™s Digital Storytelling Podcast Class
Experiential Learning in the Bachelor’s Degree in Communications and Media Arts
The Communications and Media Arts major emphasizes hands-on, real-world learning, providing you with experiences that will set you apart from others. At 51°µÍø, communications isn’t just about what you say or write; it’s about what you do.
Opportunities for Communications and Media Arts Students
- Create videos using HD cameras, lighting, sound recording equipment, and editing tools
- Develop your own screenplay
- Learn to use photo editing software
- Design video games using 3D design software in 51°µÍøâ€™s innovative Makerspace
Internships for Communications and Media Arts Majors
Internships allow you to explore career options, gain valuable work experience in your field, and network with professionals. Intern near campus during the academic year or elsewhere over the summer. Sites include:
- Television Stations
- Radio Stations
- Newspapers/Magazines
- Non-Profit Organizations
- Minor League Sports Teams
- School/University Communications Offices
For more information email the Academic and Career Advising Center at advising@une.edu.